Printing is one of the necessary costs of doing business. However, there are ways to ensure you are spending your printing budget wisely:
- Always proof thoroughly – read everything at least 3 times – and never sign the proof until you are sure everything is correct. If you’ve made a mistake, you’ll be paying for printing you can’t use.
- Evaluate all your forms annually. Are they as useful and efficient as possible? Could you combine several forms into one? Could you reduce the size of your form?
- Order smart. Only print what you can use in a reasonable time. Ordering too much ties up your money – and you risk your materials being unusable if critical information changes.
- Finally, ask your printer if there’s any way to reduce printing costs. They are the experts and can provide valuable cost-saving advice.
Remember, price should not be your sole criteria. Your printed materials create an impression of your business. Consider quality, consistency, service, and support before you choose a printer.
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